I believe everyone knows how popular ChatGPT has become recently - it knows about astronomy, it knows geography, it is highly valued in both the capital market and the content industry, with various screenshots of its conversations spreading all over the internet.
Many reports have headlines saying "Content creators are going to lose their jobs!", "Copywriters are going to lose their jobs!"
Will artificial intelligence writing really replace media and content people? What will the development of the media and content industries be like with the help of artificial intelligence? These questions have been discussed for many years.
Since being proposed in 1956, artificial intelligence has gone through more than 60 years, almost 70 years of history, and in recent years has become an important part of online content.
Although there are now various tutorials online that teach you how to cater to algorithms to do media self-media, can you really succeed with these tutorials?
In order to ensure that our careers are not replaced by artificial intelligence, we need to understand which jobs or abilities are irreplaceable by artificial intelligence in the future.
Here, I think at least in 2023, there are 4 abilities that must be shaped and possessed.
First is the creative content power.
This requires you to be able to maneuver and produce original differentiated content, and have the ability to continuously create.
Currently, artificial intelligence cannot provide new concepts, theories, and ideas in the content field, which is a unique ability of humans – for example, deep analysis and industry-oriented commentary, which can only be integrated after humans have conducted a large amount of investigation and collected a large amount of data.
How to avoid homogenization of content, how to plan fragmented content into a system, and how to produce in an organized and high-quality manner are what we need to think about and solve now.
Secondly, do the complex planning.
Content production based on social sharing also requires planning based on specific expressions for specific populations.
This requires you to deeply understand multiple fields and multiple populations, and to make strategic decisions, which is currently difficult for artificial intelligence.
In addition, understanding different content platforms and practical operations, adapting to new and unknown environments, and empathizing with the audience are currently not possible for artificial intelligence.
Besides completing content that robots cannot write, we need to realize the role transformation we need to undertake.
Thirdly, professional operational capability.
Generally speaking, everyone knows that user operation is about attracting new users, promoting user activity, and retaining users. Channel operation is a necessity with the rise of social media.
Brands or content need to be followed more accurately and meticulously according to the rules, and a operation strategy and operation objectives must be formulated in order to achieve the desired results.
Only with strong operational capability can we build a fortress for the brand. When we communicate content and brand at the right scene, at the right time, and to the right people, our efficiency will often greatly improve.
Fourth, sensitive integration capability.
For different sources, different levels, and different content resources, we need individuals to discern and think, and then make choices to support their own career development. This is a capacity that varies from person to person.
For example, in a short discussion, you can quickly understand the appeals of all parties faster than a robot, what the focus of the discussion is, what the bottleneck is, and for the road that really doesn't work, we won't get bogged down in the current situation and quickly move forward, which is currently something artificial intelligence cannot do.
To put it mildly, in the future, every person in society is an input and output end of information, and everyone is a platform.